4 Things Your Website Needs to Get Right for SEO

Why Your Website is More than Just a Pretty Face

What do you need to know about your website SEO (Search Engine Optimization)? First off, your website is more than just a pretty face. It’s your virtual storefront! And in a world that conducts more business online each year, it is a direct reflection on you!

And, of course, it has an incredible impact on SEO. In fact, if your website SEO is not up-to-par, then nothing else you do can have its fullest impact. The simple truth is:

No SEO effort can compensate for a bad website.

What SEO Factors Google is Looking For on Your Website

You see: Google, and other search engines, have a huge responsibility. When people go there to search, they’re not just expecting to get a list of vaguely-relevant websites.

No. They’re expecting the best websites. They’re expecting that these websites will have the content, information, products, or services that they’re looking for.

And they’re expecting these websites to be available immediately! On any device; and they take it for granted that these websites will be safe.

So how do you make sure your website is checking all of these boxes, and that it isn’t holding you back?

The 4 Things That Your Website Needs to Get Right for SEO

There are 4 areas that you can focus on. By getting these areas right, you are setting your SEO up for success:

#1: Performance

Not only is website performance vital for SEO, it also helps in other areas. For example, having a fast website will improve conversion rates, generate more leads, and ultimately increase your revenue.

#2: Website SEO (Technical)

I know that sounds complicated. All it means is that your website needs to be designed in such a way that it’s easy for Search Engines to index it

#3: Mobile Readiness

Over 60% of web activity is conducted on mobile devices – phones and tablets. And that number is only going to rise. Your website doesn’t just need to work on mobile devices; it needs to be built for them.

#4: Security

Having a secure site is absolutely vital to your SEO. Google will avoid sending visitors to sites that it has evaluated as being “not secure”.

It Sounds Like a Lot

So those are the four areas of your website that you need to “get right” for your SEO. Check back, because over the next few weeks, we’re going to go through each of these in much more detail.

Now, some of these will require a bit of technical knowledge. If that’s not you, then feel free to pass this on to your developer.

If you feel you need additional help, reach out to us at hello@epowet.com or www.epowet.com/contact. We’re always happy to help!