At a Glance
- Provide Solutions, Not Just Information
- Avoid Technical Jargon
- Ensure your Website is Secure
- Ensure your Website is Responsive
- Maximize Search Engine Optimization
Do you Need a Professional Website?
With 90% of people searching online to find local professionals, it is vital that you have a website where your clients and customers can find you. You can think of your site as your online office or storefront. Regardless of whether you’re a doctor, lawyer, freelancer, barber, or foreman, you need one.
In this article, I’ll provide explanations on some basic best practices that you should follow when designing and building your website.
1. Provide Solutions
The most common type of web search that people do is an informational search. That is, they have a question or a problem and they’re looking for a solution.
One of the errors that we see a lot of professionals make in their web design, is that they focus on providing information about themselves. Whether it be their experience, their qualifications and credentials, etc.
However, that’s not what your visitor wants. You visitor wants to know if you’re the right choice for them. They want to know that you have empathy for their problem, and that you’re able to provide the type of meaningful change that will solve that problem.
With that in mind, your website should be designed around showing that:
- You’ve been where they are
- You know what it’s like
- With you, they have a way forward – a solution
2. Avoid Jargon
One of the quickest ways to turn off an investigative visitor, is to inundate them with jargon. That may be technical, medical, law, etc. When visitors are confronted with jargon it makes them feel frustrated and makes you look condescending and pretensions.
Focus on using clear language. Speak to your visitor’s level of knowledge. This will help you cultivate a sense of trustworthiness, credibility, and empathy with your future customers.
3. Ensure your Website is Secure
There was a time when SSL certificates were not considered mandatory, but that time has long passed. SSL certificates provide security and encryption for your website. To see this in action, having an SSL certificate on your website makes the difference between http:// and https:// in the URL bar.
Having a secure website will help with gaining visitor trust, payment processing, certification, and will drastically reduce the likelihood of your website being compromised by malicious actors.
4. Ensure your Website is Responsive
In the world of web design, “responsiveness” refers to a website’s ability to dynamically change based on the size of the screen it’s being viewed on. For example, the website should look a little different when viewed on a desktop computer versus a smart phone.
Nearly 60% of web traffic originates on mobile devices. Ensuring your website is compatible with mobile devices of all types and sizes is a vital step to being accessible to all visitors.
5. Maximize Search Engine Optimization
When you publish your site, you want people to actually be able to find it! Maximizing search engine optimization includes:
- Including your contact information in the footer of each page on your website
- Using relevant keywords in your website title and description, headings, and content
- Providing relevant context to text links
For a more comprehensive explanation of how to maximize search engine optimization, see “5 Steps to Get Started with Search Engine Optimization for Local Businesses”.
As you apply these best practices, be sure to build your site for the customer. Focus on addressing their wants and needs, and try to provide solutions for the problems that you can anticipate that they have.
It’s no longer enough simply to have a website. Your website must be engaging, empathic, and generous in how it delivers value to your would-be customers.
Do you want to learn more about how Epowet can help you to build the perfect, customer-tailored website? Just fill out the form below, and we’ll be in touch!