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Crafting An Instagram Content Strategy

Instagram Content Strategy

A Long Term vs. Short Term Instagram Content Strategy Instagram is a platform based on sharing. It lends itself well to attributed sharing and upgrading of content. With that in mind, a good Instagram content strategy has two elements: a short-term strategy and a long term strategy.  A good long-term Instagram content strategy is based … Read more

Instagram Competitive Analysis

Instagram Competitive Analysis

The Role of an Instagram Competitive Analysis In this post, I’m going to talk about the importance of performing an Instagram Competitive Analysis. Another post addresses examining your competitors’ Facebook pages to get an idea of the design elements, and content types that are common for your industry in order to set up your own … Read more

Instagram Persona: Crafting Your Company’s Personality

Instagram Persona

Why You Need an Instagram Persona When I talk about building an Instagram persona for your business, what I mean is maintaining a consistency in your branding and a “personal touch” to how and what you post. This is essential to your Instagram Marketing efforts. You don’t want to come off as scattered and random, … Read more

Instagram Marketing in 6 Easy Steps

instagram marketing

Why Instagram Marketing is Such a Big Opportunity Instagram’s Reach Instagram marketing represents a massive opportunity for small and medium sized businesses. Instagram has much in common with Facebook. Facebook boasts about 1.3 Billion users, while Instagram just passed the 1 Billion user mark in June 2018 – roughly two years prior to publication of … Read more

Facebook Allies: A Brief Guide

Facebook Allies

Finding allies on Facebook is a powerful form of Facebook marketing, and a great way to grow your audience. It gives you the opportunity to create win-win relationships that will not only serve you up-front, but that can be scaled up to continue providing you with new leads and customers for a long time to … Read more

Facebook Group Marketing

Facebook Group Marketing

Why You Should Use Facebook Groups In addition to your Facebook Page, the Facebook Group feature is another powerful, free Facebook marketing tool. Having a group allows you to more consistently reach a very targeted set of people who have already shown significant interest in your brand, product, or service. Because of the constant changes … Read more