Google My Business: Do You Need It?

Google My Business

What is Google My Business? Simply put, Google My Business is a platform that allows you to host a Business Profile containing information such as your business’s phone number, physical address, hours of operation, etc. It allows you to show up in local searches and it provides this for free. How does Google My Business … Read more

The Differences Between Your Website and Landing Pages

Websites and landing pages

Understanding Sales Funnels Before discussing the difference between your website and landing pages, you should understand the concept of online sales funnels.  An Online Sales Funnel is the process you create to attract visitors, turn them into leads, and convert them into customers. As such, your Sales Funnel has three core stages: Lead Generation – … Read more

Conversion Optimization with Targeted Landing Pages

Conversion Optimization

Conversion optimization ought to be the primary goal of your website. There’s a lot of people out there who want to build beautiful websites that “capture the essence of your brand”. I’m actually one of them. But beautiful websites don’t always convert. If you’re a new or growing practice, that’s not sufficient. The purpose of … Read more

Understanding Your Online Sales Funnel

Online Sales Funnel

Understanding Online Sales Funnels An Online Sales Funnel is comprised of the various traffic-capture methods, landing pages, and follow-up mechanisms that you employ while trying to sell a product or service. The goal of any Online Sales Funnel is to capture traffic, move that traffic through the buying cycle stages, and complete a revenue-generating opportunity. … Read more