Last week we talked about Reputation Management, and I pounded into your head the fact that Reputation Management starts with great customer service, and collecting customer feedback. Today we’re going to dive deeper into that idea. We’ll talk about how customer relationships work, from a high level. Then we’re going to talk about how you … Read more
Today we’re going to dive into Online Citations. So far in this series, we’ve covered: What SEO is and how to get started How to use keywords to create content that ranks with Google Using Local Search to attract local customers Why Google My Business is so crucial for your business This week we’re moving … Read more
It All Starts With SEO The first topic that many people tackle when it comes to online marketing is Search Engine Optimization (SEO). Why? Because SEO is where it all begins… Do you know how many people in the world have internet access? The answer may surprise you: 4.66 BILLION That’s great because it mean … Read more
Creating content that Google loves is no easy task. To do this topic justice, this will need to be a longer post, but I want you to bear with me. We’re going to go over a lot of powerful concepts, and I’m going to walk you step-by-step how you create content that Google (and other … Read more
If you haven’t considered paid search to boost your IT Services and MSP clients, you may be missing out… Are you having trouble deciding if your website is actually doing anything for you? Maybe you’ve invested in SEO, and you’re even ranking well; analytics show that you’re getting a lot of visitors. But it just … Read more
If you’re not using an Online Sales Funnel, then finding new clients can be difficult. Perhaps, if you’re lucky, you have a few sales reps that are going out and trying to sell your services. If you’re not lucky, you may be stuck cold-calling, or even going door-to-door in your local business park. Maybe you’ve … Read more
Are You a Local Business Owner Who’s Struggled to Gain Traction Online? Google My Business (GMB) is an often-overlooked, but powerful tool for local businesses. If you’ve been struggling to gain traction online; if you’ve tried SEO, Social Media Marketing, Facebook Ads, etc. and you’re still not getting a steady flow of new customers, Google … Read more
Having a business that can survive an economic downturn doesn’t mean that you have to invest a ton of money and that everything has to go well for your business all of the time. Businesses have suffered more than ever during the pandemic and, due to the naturally cyclical nature of economics, there is always … Read more
Congratulations on creating a new brand. With the right mindset and effort, you can get it running to its full potential. The next thing to consider now is how to keep it at its full potential as consistently as possible. The more your brand keeps to a certain standard of satisfying customers to the fullest, … Read more
What is Google My Business? Simply put, Google My Business is a platform that allows you to host a Business Profile containing information such as your business’s phone number, physical address, hours of operation, etc. It allows you to show up in local searches and it provides this for free. How does Google My Business … Read more