The Purpose of Your Ad Facebook Ads are a powerful way to generate targeted traffic towards a URL of your choosing. Facebook ads are considered, by many, to be the ultimate form of Facebook marketing. In this post we’ll review the four elements of your Facebook Ads and how to create effective ads. Before you … Read more
The Purpose of a Paid Post Boost In this post we’re going to talk about the power of a post boost on Facebook. In other posts, I’ve talked a lot about the different free and collaborative ways that you can promote your Facebook page. I’ve talked about your page’s design, about the type of content … Read more
Finding allies on Facebook is a powerful form of Facebook marketing, and a great way to grow your audience. It gives you the opportunity to create win-win relationships that will not only serve you up-front, but that can be scaled up to continue providing you with new leads and customers for a long time to … Read more
Why You Need to Focus on Your Facebook Page Your Business Facebook Page is the easiest and most obvious way that you can get started with Facebook Marketing, and it is a feature that Facebook actively promotes. However, the latest Facebook algorithms ensure that you’ll need to have highly targeted, relevant, and popular content in … Read more
Understanding the Customer Buying Cycle Before jumping into your Social Media Calendar and how to measure Social Media Marketing success, you need to have a good understanding of the Customer Buying Cycle which you can learn more about here. So what does the Customer Buying Cycle have to do with Social Media? Put plainly, you … Read more
Because of the complexity involved in maximizing your social media presence, this post is going be broken into two parts: Establishing your online brand Maximizing your Social Media presence Establishing and Boosting Your Online Brand Before we can jump into how to maximize your Social Media Presence, we need to discuss the precursor – how … Read more
Social Media Marketing is an essential part of the modern marketing mix. These modern communication platforms, have an unprecedented ubiquity, reach, and potency. They represent vast opportunities to make contact and engage with potential customers in ways that were never possible before. Importance of Social Media in Your Marketing Social Media is the combination of … Read more
Unfortunately, not everyone who visits your site is going to walk away as a new patient. That’s okay. Some of your patients take longer to move through the buying cycle than others, and some people are just browsing. No matter what the situation may be though, what you want to do is make sure that … Read more
Benefits of Using Paid Search Paid Search – when managed correctly – has the potential to be highly effective. It puts your ad right in front of the user wherever they are. For example, Google ads show up at the top of the search results, and Facebook ads (can) show up right in the user’s … Read more
Understanding Online Sales Funnels An Online Sales Funnel is comprised of the various traffic-capture methods, landing pages, and follow-up mechanisms that you employ while trying to sell a product or service. The goal of any Online Sales Funnel is to capture traffic, move that traffic through the buying cycle stages, and complete a revenue-generating opportunity. … Read more