If you’re not using an Online Sales Funnel, then finding new clients can be difficult. Perhaps, if you’re lucky, you have a few sales reps that are going out and trying to sell your services. If you’re not lucky, you may be stuck cold-calling, or even going door-to-door in your local business park. Maybe you’ve … Read more
Are You a Local Business Owner Who’s Struggled to Gain Traction Online? Google My Business (GMB) is an often-overlooked, but powerful tool for local businesses. If you’ve been struggling to gain traction online; if you’ve tried SEO, Social Media Marketing, Facebook Ads, etc. and you’re still not getting a steady flow of new customers, Google … Read more
Having a business that can survive an economic downturn doesn’t mean that you have to invest a ton of money and that everything has to go well for your business all of the time. Businesses have suffered more than ever during the pandemic and, due to the naturally cyclical nature of economics, there is always … Read more
Congratulations on creating a new brand. With the right mindset and effort, you can get it running to its full potential. The next thing to consider now is how to keep it at its full potential as consistently as possible. The more your brand keeps to a certain standard of satisfying customers to the fullest, … Read more
What is Google My Business? Simply put, Google My Business is a platform that allows you to host a Business Profile containing information such as your business’s phone number, physical address, hours of operation, etc. It allows you to show up in local searches and it provides this for free. How does Google My Business … Read more
The Purpose of Your Ad Facebook Ads are a powerful way to generate targeted traffic towards a URL of your choosing. Facebook ads are considered, by many, to be the ultimate form of Facebook marketing. In this post we’ll review the four elements of your Facebook Ads and how to create effective ads. Before you … Read more
The Purpose of a Paid Post Boost In this post we’re going to talk about the power of a post boost on Facebook. In other posts, I’ve talked a lot about the different free and collaborative ways that you can promote your Facebook page. I’ve talked about your page’s design, about the type of content … Read more
Finding allies on Facebook is a powerful form of Facebook marketing, and a great way to grow your audience. It gives you the opportunity to create win-win relationships that will not only serve you up-front, but that can be scaled up to continue providing you with new leads and customers for a long time to … Read more
Why You Need to Focus on Your Facebook Page Your Business Facebook Page is the easiest and most obvious way that you can get started with Facebook Marketing, and it is a feature that Facebook actively promotes. However, the latest Facebook algorithms ensure that you’ll need to have highly targeted, relevant, and popular content in … Read more
Understanding the Customer Buying Cycle Before jumping into your Social Media Calendar and how to measure Social Media Marketing success, you need to have a good understanding of the Customer Buying Cycle which you can learn more about here. So what does the Customer Buying Cycle have to do with Social Media? Put plainly, you … Read more