Social Media and Content Can sharing content on social media provide real world leads? The kind of concrete leads that actually have revenue generating potential? It may seem like a question with an obvious answer. But I don’t think that’s the case. Almost anyone with a small business uses social media to some extent or … Read more
Why Instagram Marketing is Such a Big Opportunity Instagram’s Reach Instagram marketing represents a massive opportunity for small and medium sized businesses. Instagram has much in common with Facebook. Facebook boasts about 1.3 Billion users, while Instagram just passed the 1 Billion user mark in June 2018 – roughly two years prior to publication of … Read more
Why You Should Use Facebook Groups In addition to your Facebook Page, the Facebook Group feature is another powerful, free Facebook marketing tool. Having a group allows you to more consistently reach a very targeted set of people who have already shown significant interest in your brand, product, or service. Because of the constant changes … Read more
Why You Need to Focus on Your Facebook Page Your Business Facebook Page is the easiest and most obvious way that you can get started with Facebook Marketing, and it is a feature that Facebook actively promotes. However, the latest Facebook algorithms ensure that you’ll need to have highly targeted, relevant, and popular content in … Read more
The Potential of Facebook Marketing When you start Social Media Marketing, it can be intimidating to know where and how to start. I generally recommend that people start with Facebook Marketing. Why? Because of its inherent potential for massive amounts of traffic. Facebook has been around for a long time, and it’s certainly had its … Read more
Understanding the Customer Buying Cycle Before jumping into your Social Media Calendar and how to measure Social Media Marketing success, you need to have a good understanding of the Customer Buying Cycle which you can learn more about here. So what does the Customer Buying Cycle have to do with Social Media? Put plainly, you … Read more
Because of the complexity involved in maximizing your social media presence, this post is going be broken into two parts: Establishing your online brand Maximizing your Social Media presence Establishing and Boosting Your Online Brand Before we can jump into how to maximize your Social Media Presence, we need to discuss the precursor – how … Read more
Social Media Marketing is an essential part of the modern marketing mix. These modern communication platforms, have an unprecedented ubiquity, reach, and potency. They represent vast opportunities to make contact and engage with potential customers in ways that were never possible before. Importance of Social Media in Your Marketing Social Media is the combination of … Read more
Conversion optimization ought to be the primary goal of your website. There’s a lot of people out there who want to build beautiful websites that “capture the essence of your brand”. I’m actually one of them. But beautiful websites don’t always convert. If you’re a new or growing practice, that’s not sufficient. The purpose of … Read more
Benefits of Using Paid Search Paid Search – when managed correctly – has the potential to be highly effective. It puts your ad right in front of the user wherever they are. For example, Google ads show up at the top of the search results, and Facebook ads (can) show up right in the user’s … Read more