One of the Greatest Skills a Business Owner can Have… One of the greatest and most profitable skills that any business owner can acquire, is the skill of copy writing. Copy writing is, in its most basic form, writing that is clear, concise, and prompts its readers to action. Being able to effectively communicate is … Read more
It All Starts With SEO The first topic that many people tackle when it comes to online marketing is Search Engine Optimization (SEO). Why? Because SEO is where it all begins… Do you know how many people in the world have internet access? The answer may surprise you: 4.66 BILLION That’s great because it mean … Read more
Creating content that Google loves is no easy task. To do this topic justice, this will need to be a longer post, but I want you to bear with me. We’re going to go over a lot of powerful concepts, and I’m going to walk you step-by-step how you create content that Google (and other … Read more
If you haven’t considered paid search to boost your IT Services and MSP clients, you may be missing out… Are you having trouble deciding if your website is actually doing anything for you? Maybe you’ve invested in SEO, and you’re even ranking well; analytics show that you’re getting a lot of visitors. But it just … Read more
Social Media and Content Can sharing content on social media provide real world leads? The kind of concrete leads that actually have revenue generating potential? It may seem like a question with an obvious answer. But I don’t think that’s the case. Almost anyone with a small business uses social media to some extent or … Read more
Why Instagram Marketing is Such a Big Opportunity Instagram’s Reach Instagram marketing represents a massive opportunity for small and medium sized businesses. Instagram has much in common with Facebook. Facebook boasts about 1.3 Billion users, while Instagram just passed the 1 Billion user mark in June 2018 – roughly two years prior to publication of … Read more
Why You Should Use Facebook Groups In addition to your Facebook Page, the Facebook Group feature is another powerful, free Facebook marketing tool. Having a group allows you to more consistently reach a very targeted set of people who have already shown significant interest in your brand, product, or service. Because of the constant changes … Read more
Why You Need to Focus on Your Facebook Page Your Business Facebook Page is the easiest and most obvious way that you can get started with Facebook Marketing, and it is a feature that Facebook actively promotes. However, the latest Facebook algorithms ensure that you’ll need to have highly targeted, relevant, and popular content in … Read more
The Potential of Facebook Marketing When you start Social Media Marketing, it can be intimidating to know where and how to start. I generally recommend that people start with Facebook Marketing. Why? Because of its inherent potential for massive amounts of traffic. Facebook has been around for a long time, and it’s certainly had its … Read more
Understanding the Customer Buying Cycle Before jumping into your Social Media Calendar and how to measure Social Media Marketing success, you need to have a good understanding of the Customer Buying Cycle which you can learn more about here. So what does the Customer Buying Cycle have to do with Social Media? Put plainly, you … Read more