Our Marketing Philosophy
Imagine that you are driving on a steep and winding road, in the middle of the night. What would you do to ensure that you reached your destination safely? Surely you would have you headlights on, your foot would be ready to jump between gas and brake, as circumstances demanded; and you'd have both hands on the wheel, carefully navigating all the twists and turns.
Marketing is Not Linear
Marketing your business is not a straight or linear path. Rather it is comparable to carefully navigating that winding night-time road. You must have the ability to project what lays ahead with some degree of certainty; you must be able to discern when to speed up, and when to slow way down; you must have both hands on the steering wheel, watching and ready to change direction at a moments notice.
That's what marketing is.
How Marketing Strategy Works
Market forecasting, consumer profiling, competitor analysis, and retrospective analyses provide a framework of what lies ahead. Your budget largely determines how fast or slow your strategy will be implemented. And each of your marketing tools represents a point on the steering wheel.
At some times you will want to heavily invest in Paid Ads and Social Media. Other times it will be wise to reduce those tools, in order to emphasis email marketing, brand awareness, or reputation management.
Our job at Epowet Digital Services is to help you along that road - maybe even take the wheel from time to time, and ensure you get safely to your destination.
By developing, executing, evaluating, and adapting your market strategy, we help you to get more out of your marketing efforts. This ultimately means more customers, which leads to increased revenues.
We don't deal in one-size-fits-all solutions. We know that your business is has unique value, and our goal is to help you communicate that value, and use it to draw in the right customers at the right time.
What It's Like To Work With Us
We start with an in-depth planning session so that we can understand how we can help you meet your business's unique needs.
Then we create an in-depth strategic marketing plan designed to help you reach your marketing and revenue goals.
Finally, we implement your marketing plan. We provide constant communication and periodic reporting to ensure that you are getting the results you expect.
Whether you want your ads to appear on Google, Facebook, Instagram or somewhere else, we handle the design, publishing, budget and management of your paid ads campaigns.
Search Engine Optimization
Search Engine Optimization is a long-term marketing strategy that requires sustained dedication and attention. At Epowet Digital Services, we are experts at SEO and driving traffic to your website.
When was the last time you updated your logo? Is your business showing up on sites like Yelp!, Trip Advisor, and FourSquare? At Epowet Digital Services, we create, refine, and execute on a comprehensive branding strategy.
Your website is the face of your business, the center of your online presence. We design beautiful, informative, and engaging websites that reflect your business's unique value, with the goal of attracting and engaging new customers.
Social Media Management
The overwhelming importance of Social Media cannot be overstated. At Epowet Digital Services, we help you create and execute a comprehensive Social Media Marketing strategy, posting schedule, and engagement plan.
Did you know that for 58% of consumers, email is the first thing they check each day? Email marketing is a powerful and effective tool, and we can help you to harness and benefit from that power.
Our expert content creators and designers are adept at creating blog posts, social media posts, photos, info-graphics, promotions, etc. - with an eye on attracting and engaging customers and improving your SEO!
Reporting and Analytics
How do you know that your marketing efforts are actually paying off? We provide in-depth and actionable reporting to ensure that your efforts (and dollars) are providing the Return on Investment that you expect and deserve.