If you’re not using an Online Sales Funnel, then finding new clients can be difficult. Perhaps, if you’re lucky, you have a few sales reps that are going out and trying to sell your services. If you’re not lucky, you may be stuck cold-calling, or even going door-to-door in your local business park. Maybe you’ve … Read more
We All Hate Infomercials I used to hate infomercials. When I lamented that there’s “nothing on TV” infomercials were that “nothing”. They came on during the off-hours, and usually featured some annoyingly cheerful talking head. They had cheesy copy writing, and dubious products were shamelessly touted as “life changing”. Anything and everything could be yours … Read more
Web Design Principles for Landing Pages When discussing web design – whether for your landing pages or your website – simplicity is key. Focus purely on the product or value that you’re offering while eliminating as many distractions as possible. I like this example for James Clear’s book Atomic Habits: This is a screenshot above … Read more
Get started with Search Engine Optimization (SEO) You’ve heard of SEO, but perhaps you’re not quite sure what it is or where to start. Onsite SEO techniques – which is what this post focuses on – helps to ensure that your future and present customers can easily find you online. This post will also cover … Read more
Understanding Online Sales Funnels An Online Sales Funnel is comprised of the various traffic-capture methods, landing pages, and follow-up mechanisms that you employ while trying to sell a product or service. The goal of any Online Sales Funnel is to capture traffic, move that traffic through the buying cycle stages, and complete a revenue-generating opportunity. … Read more