fbpx

Using Great Content to Attract Healthcare Clients

Healthcare Content Marketing

The content that you create will inform and contribute to the success of all of your other online marketing efforts. It’s your main hook, it’s how you reach your audience, how you engage with them, and consistently releasing high-quality content will develop loyalty for you and your organization. Understanding the Buying Cycle Your potential patients … Read more

Website Best Practices: 5 Things to Ensure You have for your Professional Website

website

At a Glance Provide Solutions, Not Just Information Avoid Technical Jargon Ensure your Website is Secure Ensure your Website is Responsive Maximize Search Engine Optimization Do you Need a Professional Website? With 90% of people searching online to find local professionals, it is vital that you have a website where your clients and customers can … Read more

Healthcare Marketing: The Importance of Empathy

healthcare marketing

At a Glance Expressing empathy in your healthcare marketing is vital to connecting with current and prospective patients. This article will cover: Despite sometimes having a bad rap, marketing is about providing meaningful solutions to those in need The key to meaningful marketing is the ability to empathize with your future patients As you focus … Read more

Reputation Management in Healthcare

healthcare online reputation

At a Glance Reputation management is absolutely essential for healthcare providers. Your reputation can mean the difference between a patient choosing you or turning to a competitor. In this article we’ll explore: Data shows that now, more than ever, having a positive online reputation is vital for healthcare providers A strong online presence can be … Read more

Online Marketing Strategy for Beginners

online marketing

At a Glance The thought of putting together a comprehensive online marketing strategy can be intimidating. In this article, we provide you with a short- and long-term strategy to help you get started: Knowing Your Online Marketing Options Short Term Online Marketing Strategy Step1: Manage Your Online Reputation Step2: Take Control of Your Nap Step3: … Read more

Local SEO: 5 Steps to Getting Started with Search Engine Optimization

local seo

At a Glance Local SEO is a vital element of any online marketing plan, and is especially important for brick-and-mortar business with a local customer base. In this article we’ll discuss how you can maximize your local SEO with using the following steps: 1: Determine Your Goals 2: Optimize Your Website 3: Build Your Links … Read more

Online Marketing Plan in 5 Steps

online marketing plan

At a Glance Getting started with Online Marketing can be a daunting task. In this article, I’ll break down the various steps you can use to get started: 1: Identify Your Business Goals 2: Understand Your Audience 3: Know Your Value 4: Plan Your Content 5: Measure Your KPIs Your Business Needs an Online Marketing … Read more

Content Marketing: Getting Started

content marketing

At a Glance Content marketing has several benefits and can improve the effectiveness of other marketing efforts Generalized content is expensive and ineffective… So prepare your content around your “ideal customer” Make your Call to Action (CTA) clear The Benefits of Content Marketing If you’ve been trying to boot-strap your marketing efforts, you’re probably familiar … Read more