Facebook Group Marketing

Facebook Group Marketing

Why You Should Use Facebook Groups In addition to your Facebook Page, the Facebook Group feature is another powerful, free Facebook marketing tool. Having a group allows you to more consistently reach a very targeted set of people who have already shown significant interest in your brand, product, or service. Because of the constant changes … Read more

Facebook Page: Designing and Marketing

facebook page

Why You Need to Focus on Your Facebook Page Your Business Facebook Page is the easiest and most obvious way that you can get started with Facebook Marketing, and it is a feature that Facebook actively promotes. However, the latest Facebook algorithms ensure that you’ll need to have highly targeted, relevant, and popular content in … Read more

Facebook Marketing in 5 Easy Steps

Facebook Marketing

The Potential of Facebook Marketing When you start Social Media Marketing, it can be intimidating to know where and how to start. I generally recommend that people start with Facebook Marketing. Why? Because of its inherent potential for massive amounts of traffic. Facebook has been around for a long time, and it’s certainly had its … Read more

Social Media Calendar and Metrics

Social Media Calendar

Understanding the Customer Buying Cycle Before jumping into your Social Media Calendar and how to measure Social Media Marketing success, you need to have a good understanding of the Customer Buying Cycle which you can learn more about here. So what does the Customer Buying Cycle have to do with Social Media? Put plainly, you … Read more

Maximizing Your Social Media Presence

Social Media Presence

Because of the complexity involved in maximizing your social media presence, this post is going be broken into two parts: Establishing your online brand Maximizing your Social Media presence Establishing and Boosting Your Online Brand Before we can jump into how to maximize your Social Media Presence, we need to discuss the precursor – how … Read more

Social Media Marketing

Social Media Marketing

Social Media Marketing is an essential part of the modern marketing mix. These modern communication platforms, have an unprecedented ubiquity, reach, and potency. They represent vast opportunities to make contact and engage with potential customers in ways that were never possible before. Importance of Social Media in Your Marketing Social Media is the combination of … Read more

The Differences Between Your Website and Landing Pages

Websites and landing pages

Understanding Sales Funnels Before discussing the difference between your website and landing pages, you should understand the concept of online sales funnels.  An Online Sales Funnel is the process you create to attract visitors, turn them into leads, and convert them into customers. As such, your Sales Funnel has three core stages: Lead Generation – … Read more

Setting Goals for Your Website

Setting Goals

The Need for Goals Setting goals for your website is essential. A well-designed and beautiful website is a nice thing to have. It can draw users to your website, and – through aesthetics – reward them for their time. However, your website’s purpose should be more than to entertain or to please the eye. As … Read more

Conversion Optimization with Targeted Landing Pages

Conversion Optimization

Conversion optimization ought to be the primary goal of your website. There’s a lot of people out there who want to build beautiful websites that “capture the essence of your brand”. I’m actually one of them. But beautiful websites don’t always convert. If you’re a new or growing practice, that’s not sufficient. The purpose of … Read more