Google My Business: Do You Need It?

Google My Business

What is Google My Business? Simply put, Google My Business is a platform that allows you to host a Business Profile containing information such as your business’s phone number, physical address, hours of operation, etc. It allows you to show up in local searches and it provides this for free. How does Google My Business … Read more

Risk Management for IT Leaders

Risk management

Originally published on https://www.chadl.org/risk/ Risk management is an essential element to any IT strategy. Once, when I was but a wee IT Professional, I visited the company data center to perform some standard maintenance on one of the servers. In preparation, I brought over the “crash cart”. It was a standard crash cart with a … Read more

Instagram Influencers

Instagram Influencers

Who Are Influencers? Instagram influencers are people or brands who have already developed a successful persona. In this post I talked about how foundational a persona is, and stressed the importance of developing the type of persona that your audience actually appreciates and wants to engage with. Now, when you think of Instagram influencers, you … Read more

Instagram Persona: Crafting Your Company’s Personality

Instagram Persona

Why You Need an Instagram Persona When I talk about building an Instagram persona for your business, what I mean is maintaining a consistency in your branding and a “personal touch” to how and what you post. This is essential to your Instagram Marketing efforts. You don’t want to come off as scattered and random, … Read more

Instagram Marketing in 6 Easy Steps

instagram marketing

Why Instagram Marketing is Such a Big Opportunity Instagram’s Reach Instagram marketing represents a massive opportunity for small and medium sized businesses. Instagram has much in common with Facebook. Facebook boasts about 1.3 Billion users, while Instagram just passed the 1 Billion user mark in June 2018 – roughly two years prior to publication of … Read more