Cicadas and Overlooked Opportunity


An Inconvenience? This past summer I took the opportunity to go on a lazy road trip with my oldest and closest friend. It was a back-road tour of Appalachia. Having spent most of my life in the Pacific North West and the Rocky Mountains, this was quite an adventure. It was a circular route. We … Read more

Social Media Tagging: Growing Your Connections

Social Media Tagging

What Is Tagging? Social Media tagging allow users to engage with one another and with business or organizational accounts. When you tag someone on many Social Media platforms, the person (or business) that you tag is notified – guaranteeing, to some extent, that whoever you tag will see your post. When Should You Tag People? … Read more

Social Media Content Marketing

Social Media Content Marketing

Social Media and Content Can sharing content on social media provide real world leads? The kind of concrete leads that actually have revenue generating potential? It may seem like a question with an obvious answer. But I don’t think that’s the case. Almost anyone with a small business uses social media to some extent or … Read more

Google My Business: Do You Need It?

Google My Business

What is Google My Business? Simply put, Google My Business is a platform that allows you to host a Business Profile containing information such as your business’s phone number, physical address, hours of operation, etc. It allows you to show up in local searches and it provides this for free. How does Google My Business … Read more

Risk Management for IT Leaders

Risk management

Originally published on Risk management is an essential element to any IT strategy. Once, when I was but a wee IT Professional, I visited the company data center to perform some standard maintenance on one of the servers. In preparation, I brought over the “crash cart”. It was a standard crash cart with a … Read more

Instagram Influencers

Instagram Influencers

Who Are Influencers? Instagram influencers are people or brands who have already developed a successful persona. In this post I talked about how foundational a persona is, and stressed the importance of developing the type of persona that your audience actually appreciates and wants to engage with. Now, when you think of Instagram influencers, you … Read more