Chad 
Your website is more than just a pretty face. It’s your virtual storefront! And in a world that conducts more business online each year, it is a direct reflection on you! It also has an incredible impact on SEO. In fact, if your on-site SEO is not up-to-par, then nothing else you do can have … Read more
Last week we talked about Reputation Management, and I pounded into your head the fact that Reputation Management starts with great customer service, and collecting customer feedback. Today we’re going to dive deeper into that idea. We’ll talk about how customer relationships work, from a high level. Then we’re going to talk about how you … Read more
Reputation management may sound like a big task. But if you’re already providing great service, then building a 5-star reputation is easier than you might think. And the benefits extend far beyond SEO…Let me share some quick data with you: 97% of customers look online for local businesses 82% of customers read online reviews before … Read more
Today we’re going to dive into Online Citations. So far in this series, we’ve covered: What SEO is and how to get started How to use keywords to create content that ranks with Google Using Local Search to attract local customers Why Google My Business is so crucial for your business This week we’re moving … Read more
One of the Greatest Skills a Business Owner can Have… One of the greatest and most profitable skills that any business owner can acquire, is the skill of copy writing. Copy writing is, in its most basic form, writing that is clear, concise, and prompts its readers to action. Being able to effectively communicate is … Read more
Google My Business is a free business profile that you can set up on Google. Sounds simple enough, right? It is; at least on the surface… The truth is that Google My Business (GMB for short) is actually quite nuanced. Seemingly-small details can have a large impact on your rankings. But before we jump into … Read more
If you serve a local market, local search is the way that most of your new clients will find you online. But what is Local Search, and how do you use it? Well in a previous blog post I explained that if you type in “Coffee Shop” into Google, rather than showing you all the … Read more
Knowing how and when to break the rules in online marketing is important. In online marketing, there are often three categories that businesses can fall into: Low Knowledge/Low Returns: Some businesses hesitantly invest in online marketing after performing a little bit of research. They get mediocre results. These people think of online marketing as being … Read more
It All Starts With SEO The first topic that many people tackle when it comes to online marketing is Search Engine Optimization (SEO). Why? Because SEO is where it all begins… Do you know how many people in the world have internet access? The answer may surprise you: 4.66 BILLION That’s great because it mean … Read more
Creating content that Google loves is no easy task. To do this topic justice, this will need to be a longer post, but I want you to bear with me. We’re going to go over a lot of powerful concepts, and I’m going to walk you step-by-step how you create content that Google (and other … Read more