Chad 
If you’re not using an Online Sales Funnel, then finding new clients can be difficult. Perhaps, if you’re lucky, you have a few sales reps that are going out and trying to sell your services. If you’re not lucky, you may be stuck cold-calling, or even going door-to-door in your local business park. Maybe you’ve … Read more
Are You a Local Business Owner Who’s Struggled to Gain Traction Online? Google My Business (GMB) is an often-overlooked, but powerful tool for local businesses. If you’ve been struggling to gain traction online; if you’ve tried SEO, Social Media Marketing, Facebook Ads, etc. and you’re still not getting a steady flow of new customers, Google … Read more
We All Hate Infomercials I used to hate infomercials. When I lamented that there’s “nothing on TV” infomercials were that “nothing”. They came on during the off-hours, and usually featured some annoyingly cheerful talking head. They had cheesy copy writing, and dubious products were shamelessly touted as “life changing”. Anything and everything could be yours … Read more
The Dread of Receiving a Negative Review Maybe this has happened to you: you check your email and there’s a bomb in your inbox. A negative review from an unhappy client. Your heart drops as you open the message and begin to read. If you’re lucky, it’s just a misunderstanding. You can reach out to … Read more
Having a business that can survive an economic downturn doesn’t mean that you have to invest a ton of money and that everything has to go well for your business all of the time. Businesses have suffered more than ever during the pandemic and, due to the naturally cyclical nature of economics, there is always … Read more
Congratulations on creating a new brand. With the right mindset and effort, you can get it running to its full potential. The next thing to consider now is how to keep it at its full potential as consistently as possible. The more your brand keeps to a certain standard of satisfying customers to the fullest, … Read more
Importance of Using Hashtags The use of relevant, highly-viewed hashtags should be a huge part of your Social Media Marketing strategy. And, although almost all Social Media platforms have a hashtag function, the two platforms that make the most use of the system are Twitter and Instagram. Twitter and Instagram users often follow a large … Read more
An Inconvenience? This past summer I took the opportunity to go on a lazy road trip with my oldest and closest friend. It was a back-road tour of Appalachia. Having spent most of my life in the Pacific North West and the Rocky Mountains, this was quite an adventure. It was a circular route. We … Read more
What Is Tagging? Social Media tagging allow users to engage with one another and with business or organizational accounts. When you tag someone on many Social Media platforms, the person (or business) that you tag is notified – guaranteeing, to some extent, that whoever you tag will see your post. When Should You Tag People? … Read more
Social Media and Content Can sharing content on social media provide real world leads? The kind of concrete leads that actually have revenue generating potential? It may seem like a question with an obvious answer. But I don’t think that’s the case. Almost anyone with a small business uses social media to some extent or … Read more