Chad
Originally published on https://www.chadl.org/risk/ Risk management is an essential element to any IT strategy. Once, when I was but a wee IT Professional, I visited the company data center to perform some standard maintenance on one of the servers. In preparation, I brought over the “crash cart”. It was a standard crash cart with a … Read more
Who Are Influencers? Instagram influencers are people or brands who have already developed a successful persona. In this post I talked about how foundational a persona is, and stressed the importance of developing the type of persona that your audience actually appreciates and wants to engage with. Now, when you think of Instagram influencers, you … Read more
A Long Term vs. Short Term Instagram Content Strategy Instagram is a platform based on sharing. It lends itself well to attributed sharing and upgrading of content. With that in mind, a good Instagram content strategy has two elements: a short-term strategy and a long term strategy. A good long-term Instagram content strategy is based … Read more
The Role of an Instagram Competitive Analysis In this post, I’m going to talk about the importance of performing an Instagram Competitive Analysis. Another post addresses examining your competitors’ Facebook pages to get an idea of the design elements, and content types that are common for your industry in order to set up your own … Read more
Why You Need an Instagram Persona When I talk about building an Instagram persona for your business, what I mean is maintaining a consistency in your branding and a “personal touch” to how and what you post. This is essential to your Instagram Marketing efforts. You don’t want to come off as scattered and random, … Read more
Why Instagram Marketing is Such a Big Opportunity Instagram’s Reach Instagram marketing represents a massive opportunity for small and medium sized businesses. Instagram has much in common with Facebook. Facebook boasts about 1.3 Billion users, while Instagram just passed the 1 Billion user mark in June 2018 – roughly two years prior to publication of … Read more
Study Your Industry and Come up with a Standard In my post Facebook Marketing in 5 Easy Steps, I stated that you should “watch your competitors, but don’t copy them”. Then in my post Facebook Page: Designing and Marketing I encouraged you to study your competition and learn from them. In this section, I’m going … Read more
What is Facebook Pixel? Facebook Pixel provides a second chance at recapturing your audience. One of the biggest problems that online business owners face is that many curious consumers will follow an ad to their website, maybe even add a few items to their cart, and then leave the page for some reason. Maybe they … Read more
The Purpose of Your Ad Facebook Ads are a powerful way to generate targeted traffic towards a URL of your choosing. Facebook ads are considered, by many, to be the ultimate form of Facebook marketing. In this post we’ll review the four elements of your Facebook Ads and how to create effective ads. Before you … Read more
The Purpose of a Paid Post Boost In this post we’re going to talk about the power of a post boost on Facebook. In other posts, I’ve talked a lot about the different free and collaborative ways that you can promote your Facebook page. I’ve talked about your page’s design, about the type of content … Read more